{"id":257,"date":"2024-03-07T09:01:00","date_gmt":"2024-03-07T12:01:00","guid":{"rendered":"https:\/\/senhorapps.com\/?p=257"},"modified":"2024-03-07T09:01:00","modified_gmt":"2024-03-07T12:01:00","slug":"por-que-os-avatares-das-empresas-sao-sempre-mulheres","status":"publish","type":"post","link":"https:\/\/senhorapps.com\/hr\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/","title":{"rendered":"Za\u0161to su avatari tvrtki uvijek \u017eene?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Posljednjih godina primijetili smo da su avatari dominirali svijetom marketinga, a zanimljivo zapa\u017eanje pro\u017eelo se digitalnom scenom: avatari koje koriste tvrtke ve\u0107inom su \u017eenski prikazi.<\/p>\n\n\n\n

Bilo na platformama korisni\u010dke slu\u017ebe, web stranicama ili dru\u0161tvenim medijima, ovaj izbor personifikacije postavlja pitanja o razlozima koji stoje iza te preferencije.<\/p>\n\n\n\n

Je li to bila samo slu\u010dajnost, svjesna marketin\u0161ka strategija ili odraz rodnih stereotipa? U ovom \u0107emo \u010dlanku nastojati dublje istra\u017eiti ta pitanja, analiziraju\u0107i mogu\u0107e razloge koji stoje iza prevalencije \u017eenskih avatara i ispituju\u0107i kulturolo\u0161ke i rodne implikacije povezane s ovom praksom.<\/p>\n\n\n\n

Rodni stereotipi u dru\u0161tvu<\/strong><\/h2>\n\n\n\n

Da bismo razumjeli za\u0161to su avatari tvrtki \u010desto \u017eene, klju\u010dno je razmotriti rodne stereotipe ukorijenjene u na\u0161em dru\u0161tvu.<\/p>\n\n\n\n

Povijesno gledano, \u017eene su se povezivale s osobinama kao \u0161to su empatija, bri\u017enost i strpljenje, atributima koji su visoko cijenjeni u interakcijama s korisnicima.<\/p>\n\n\n\n

Odlu\u010duju\u0107i se za \u017eenske avatare, organizacije mo\u017eda \u017eele prenijeti sliku ljubaznosti, pa\u017enje i brige za detalje.<\/p>\n\n\n\n

Odr\u017eavanje ovih stereotipa mo\u017ee utjecati na odabir spola avatara kao strategije za stvaranje gostoljubivijeg i ugodnijeg korporativnog identiteta.<\/p>\n\n\n\n

Utjecaj marketinga i ogla\u0161avanja<\/strong><\/h2>\n\n\n\n

Marketing igra temeljnu ulogu u oblikovanju vizualnog identiteta brenda.<\/p>\n\n\n\n

Ogla\u0161avanje \u010desto nastoji uspostaviti emocionalne i osobne veze s ciljnom publikom.<\/p>\n\n\n\n

Odabir \u017eenskih avatara mo\u017ee biti svjesna taktika za stvaranje ove veze, s obzirom na to da istra\u017eivanja pokazuju da ljudi imaju tendenciju osje\u0107ati vi\u0161e empatije i povjerenja u interakciji sa \u017eenskim likovima.<\/p>\n\n\n\n

Stoga odabir \u017eenskih avatara mo\u017ee biti u\u010dinkovita strategija za izgradnju pozitivnih odnosa s potro\u0161a\u010dima, u skladu s emocionalnim marketin\u0161kim strategijama koje nastoje stvoriti trajne veze s publikom.<\/p>\n\n\n\n

Estetika \u017eenstvenosti<\/strong><\/h2>\n\n\n\n

Jo\u0161 jedan aspekt koji mo\u017ee pridonijeti prevlasti \u017eenskih avatara je estetika povezana sa \u017eenstveno\u0161\u0107u.<\/p>\n\n\n\n

U mnogim se kulturama slika \u017eene \u010desto povezuje s ljepotom, graciozno\u0161\u0107u i meko\u0107om, karakteristikama koje su vizualno privla\u010dne.<\/p>\n\n\n\n

Prilikom odabira \u017eenskih avatara, tvrtke mo\u017eda \u017eele stvoriti estetski ugodan i privla\u010dan prikaz za korisnike.<\/p>\n\n\n\n

Na ovaj estetski izbor mo\u017ee utjecati percepcija da su \u017eenski elementi vizualno privla\u010dniji, \u0161to pridonosi odluci da se u digitalnim prikazima odlu\u010de za \u017eenske avatare.<\/p>\n\n\n\n

Raznolikost i uklju\u010denost<\/strong><\/h2>\n\n\n\n

Unato\u010d dominaciji \u017eenskih avatara, bitno je naglasiti da su tvrtke sve svjesnije va\u017enosti razli\u010ditosti i uklju\u010denosti.<\/p>\n\n\n\n

Neke organizacije poduzimaju korake za uklju\u010divanje raznih avatara koji predstavljaju razli\u010dite spolove, etni\u010dke pripadnosti i podrijetla.<\/p>\n\n\n\n

Ova promjena odra\u017eava evoluciju kulturnih percepcija i potrebu za promicanjem raznolikosti u svim aspektima \u017eivota, uklju\u010duju\u0107i i digitalni svijet.<\/p>\n\n\n\n

Potraga za inkluzivnijim prikazima mo\u017ee ukazivati na rastu\u0107u svijest o va\u017enosti odra\u017eavanja raznolikosti dru\u0161tva u vizualnim odabirima tvrtki.<\/p>\n\n\n\n

Odraz internih timova<\/strong><\/h2>\n\n\n\n

Odabir spola avatara tako\u0111er mo\u017ee biti povezan sa sastavom internih timova tvrtke.<\/p>\n\n\n\n

Ako organizacija ima zna\u010dajan udio \u017eena na klju\u010dnim ulogama, zastupljenost \u017eena mo\u017ee biti produ\u017eetak identiteta tima.<\/p>\n\n\n\n

Ovakav pristup mo\u017ee se protuma\u010diti kao nastojanje da se poka\u017ee predanost tvrtke rodnoj ravnopravnosti i priznavanju vrijednih doprinosa \u017eena.<\/p>\n\n\n\n

Dakle, izbor spola avatara mo\u017ee odra\u017eavati ne samo marketin\u0161ku strategiju, ve\u0107 i unutarnju kulturu i vrijednosti organizacije.<\/p>\n\n\n\n

Kamo idemo?<\/strong><\/h2>\n\n\n\n

Intrigantno pitanje za\u0161to su avatari tvrtki \u010desto \u017eene i dalje poti\u010de rasprave i razmi\u0161ljanja o suvremenim digitalnim praksama.<\/p>\n\n\n\n

Odgovor, dok istra\u017eujemo, mo\u017ee biti vi\u0161estruk, uklju\u010duju\u0107i slo\u017eeno raskri\u017eje kulturnih, dru\u0161tvenih i komercijalnih \u010dimbenika.<\/p>\n\n\n\n

Dok neki tu praksu tuma\u010de kao odraz upornih rodnih stereotipa, drugi je vide kao u\u010dinkovitu marketin\u0161ku strategiju.<\/p>\n\n\n\n

Kako se dru\u0161tvo razvija i rasprave o raznolikosti i uklju\u010denosti dobivaju na zna\u010daju, vjerojatno \u0107emo vidjeti promjene u na\u010dinu na koji tvrtke odlu\u010duju predstavljati svoje identitete na internetu.<\/p>\n\n\n\n

Potraga za pravednijom i inkluzivnijom zastupljeno\u0161\u0107u odra\u017eava rastu\u0107u svijest o va\u017enosti promicanja raznolikosti u svim aspektima \u017eivota, uklju\u010duju\u0107i digitalni svijet.<\/p>\n\n\n\n

Dakle, dok po\u010detno pitanje ostaje: "Za\u0161to su avatari tvrtki uvijek \u017eene?", odgovor mo\u017ee ovisiti o nizu \u010dimbenika, a samo \u0107e vrijeme pokazati kako \u0107e se ovaj trend razvijati kako se dru\u0161tvo kre\u0107e prema ravnopravnijoj i raznolikijoj budu\u0107nosti.<\/p>\n\n\n\n

Digitalno predstavljanje tvrtki odraz je na\u0161e kulture koja se neprestano mijenja, a potraga za inkluzivnijim i autenti\u010dnijim identitetom zasigurno \u0107e oblikovati digitalni krajolik u godinama koje dolaze.<\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Posljednjih godina primijetili smo da su avatari dominirali svijetom marketinga, a zanimljivo zapa\u017eanje pro\u017eelo se digitalnom scenom: avatari koje koriste tvrtke ve\u0107inom su \u017eenski prikazi. Bilo na platformama korisni\u010dke slu\u017ebe, web stranicama ili dru\u0161tvenim medijima, ovaj izbor personifikacije postavlja pitanja o tome za\u0161to... <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":10,"featured_media":258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[130,131,161,287],"class_list":["post-257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento","category-mundo","tag-avatares","tag-avatares-2024","tag-como-fazer-um-avatar","tag-marketing","latest_post"],"yoast_head":"\nPor que os avatares das empresas s\u00e3o sempre mulheres? - Senhor Apps<\/title>\n<meta name=\"description\" content=\"Nos \u00faltimos anos percebemos que os avatares tem dominado o mundo do marketing e uma curiosa observa\u00e7\u00e3o tem permeado o cen\u00e1rio digital...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senhorapps.com\/hr\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que os avatares das empresas s\u00e3o sempre mulheres? - Senhor Apps\" \/>\n<meta property=\"og:description\" content=\"Nos \u00faltimos anos percebemos que os avatares tem dominado o mundo do marketing e uma curiosa observa\u00e7\u00e3o tem permeado o cen\u00e1rio digital...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/senhorapps.com\/hr\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/\" \/>\n<meta property=\"og:site_name\" content=\"Senhor Apps\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-07T12:01:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/03\/avatares-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"735\" \/>\n\t<meta property=\"og:image:height\" content=\"413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/\"},\"author\":{\"name\":\"Nathalia\",\"@id\":\"https:\/\/senhorapps.com\/en\/#\/schema\/person\/a314fef00988a35a102f6fb7dba15c61\"},\"headline\":\"Por que os avatares das empresas s\u00e3o sempre mulheres?\",\"datePublished\":\"2024-03-07T12:01:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/\"},\"wordCount\":891,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/senhorapps.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/03\/avatares-1.jpeg\",\"keywords\":[\"avatares\",\"avatares 2024\",\"como fazer um avatar\",\"marketing\"],\"articleSection\":[\"Entretenimento\",\"Mundo\"],\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/\",\"url\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/\",\"name\":\"Por que os avatares das empresas s\u00e3o sempre mulheres? - Senhor Apps\",\"isPartOf\":{\"@id\":\"https:\/\/senhorapps.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/03\/avatares-1.jpeg\",\"datePublished\":\"2024-03-07T12:01:00+00:00\",\"description\":\"Nos \u00faltimos anos percebemos que os avatares tem dominado o mundo do marketing e uma curiosa observa\u00e7\u00e3o tem permeado o cen\u00e1rio digital...\",\"breadcrumb\":{\"@id\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#primaryimage\",\"url\":\"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/03\/avatares-1.jpeg\",\"contentUrl\":\"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/03\/avatares-1.jpeg\",\"width\":735,\"height\":413,\"caption\":\"avatares\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/senhorapps.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por que os avatares das empresas s\u00e3o sempre mulheres?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/senhorapps.com\/en\/#website\",\"url\":\"https:\/\/senhorapps.com\/en\/\",\"name\":\"Senhor Apps\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/senhorapps.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/senhorapps.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/senhorapps.com\/en\/#organization\",\"name\":\"Senhor Apps\",\"url\":\"https:\/\/senhorapps.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/senhorapps.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/09\/cropped-logo-srapps.jpeg\",\"contentUrl\":\"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/09\/cropped-logo-srapps.jpeg\",\"width\":143,\"height\":40,\"caption\":\"Senhor Apps\"},\"image\":{\"@id\":\"https:\/\/senhorapps.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/senhorapps.com\/en\/#\/schema\/person\/a314fef00988a35a102f6fb7dba15c61\",\"name\":\"Nathalia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/senhorapps.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8df59fbffdfd2c83c9d1949ece4726963d5911def006d02505db582a91727544?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8df59fbffdfd2c83c9d1949ece4726963d5911def006d02505db582a91727544?s=96&d=mm&r=g\",\"caption\":\"Nathalia\"},\"url\":\"https:\/\/senhorapps.com\/hr\/author\/nathalia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por que os avatares das empresas s\u00e3o sempre mulheres? - Senhor Apps","description":"Nos \u00faltimos anos percebemos que os avatares tem dominado o mundo do marketing e uma curiosa observa\u00e7\u00e3o tem permeado o cen\u00e1rio digital...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/senhorapps.com\/hr\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/","og_locale":"hr_HR","og_type":"article","og_title":"Por que os avatares das empresas s\u00e3o sempre mulheres? - Senhor Apps","og_description":"Nos \u00faltimos anos percebemos que os avatares tem dominado o mundo do marketing e uma curiosa observa\u00e7\u00e3o tem permeado o cen\u00e1rio digital...","og_url":"https:\/\/senhorapps.com\/hr\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/","og_site_name":"Senhor Apps","article_published_time":"2024-03-07T12:01:00+00:00","og_image":[{"width":735,"height":413,"url":"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/03\/avatares-1.jpeg","type":"image\/jpeg"}],"author":"Nathalia","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"Nathalia","Procijenjeno vrijeme \u010ditanja":"5 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#article","isPartOf":{"@id":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/"},"author":{"name":"Nathalia","@id":"https:\/\/senhorapps.com\/en\/#\/schema\/person\/a314fef00988a35a102f6fb7dba15c61"},"headline":"Por que os avatares das empresas s\u00e3o sempre mulheres?","datePublished":"2024-03-07T12:01:00+00:00","mainEntityOfPage":{"@id":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/"},"wordCount":891,"commentCount":0,"publisher":{"@id":"https:\/\/senhorapps.com\/en\/#organization"},"image":{"@id":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#primaryimage"},"thumbnailUrl":"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/03\/avatares-1.jpeg","keywords":["avatares","avatares 2024","como fazer um avatar","marketing"],"articleSection":["Entretenimento","Mundo"],"inLanguage":"hr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/","url":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/","name":"Por que os avatares das empresas s\u00e3o sempre mulheres? - Senhor Apps","isPartOf":{"@id":"https:\/\/senhorapps.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#primaryimage"},"image":{"@id":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#primaryimage"},"thumbnailUrl":"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/03\/avatares-1.jpeg","datePublished":"2024-03-07T12:01:00+00:00","description":"Nos \u00faltimos anos percebemos que os avatares tem dominado o mundo do marketing e uma curiosa observa\u00e7\u00e3o tem permeado o cen\u00e1rio digital...","breadcrumb":{"@id":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#primaryimage","url":"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/03\/avatares-1.jpeg","contentUrl":"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/03\/avatares-1.jpeg","width":735,"height":413,"caption":"avatares"},{"@type":"BreadcrumbList","@id":"https:\/\/senhorapps.com\/por-que-os-avatares-das-empresas-sao-sempre-mulheres\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/senhorapps.com\/en\/"},{"@type":"ListItem","position":2,"name":"Por que os avatares das empresas s\u00e3o sempre mulheres?"}]},{"@type":"WebSite","@id":"https:\/\/senhorapps.com\/en\/#website","url":"https:\/\/senhorapps.com\/en\/","name":"Lord Apps","description":"","publisher":{"@id":"https:\/\/senhorapps.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/senhorapps.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/senhorapps.com\/en\/#organization","name":"Lord Apps","url":"https:\/\/senhorapps.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/senhorapps.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/09\/cropped-logo-srapps.jpeg","contentUrl":"https:\/\/senhorapps.com\/wp-content\/uploads\/2024\/09\/cropped-logo-srapps.jpeg","width":143,"height":40,"caption":"Senhor Apps"},"image":{"@id":"https:\/\/senhorapps.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/senhorapps.com\/en\/#\/schema\/person\/a314fef00988a35a102f6fb7dba15c61","name":"Natalija","image":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/senhorapps.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8df59fbffdfd2c83c9d1949ece4726963d5911def006d02505db582a91727544?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8df59fbffdfd2c83c9d1949ece4726963d5911def006d02505db582a91727544?s=96&d=mm&r=g","caption":"Nathalia"},"url":"https:\/\/senhorapps.com\/hr\/author\/nathalia\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/senhorapps.com\/hr\/wp-json\/wp\/v2\/posts\/257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/senhorapps.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/senhorapps.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/senhorapps.com\/hr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/senhorapps.com\/hr\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":0,"href":"https:\/\/senhorapps.com\/hr\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/senhorapps.com\/hr\/wp-json\/wp\/v2\/media\/258"}],"wp:attachment":[{"href":"https:\/\/senhorapps.com\/hr\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/senhorapps.com\/hr\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/senhorapps.com\/hr\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"radni list","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}